Alma Hoffmann

Welcome To The Smashing Design Section — Smashing Magazine

Here at Smashing Magazine, our aim is to highlight topics that inspire, challenge, and motivate us to do more and do it better. The design-related content is dedicated to our cherished community of designers (developers and others are welcome too, of course!) who want to help each other as well as learn from each other. […]

It Only Gets Better After Practice (Part 1) — Smashing Magazine

Hand lettering, calligraphy, and really anything that is graphic and handmade is in increasingly resurgence. In this article, Alma Hoffmann will discuss brush lettering, its definition, its context, and the supplies you will need to get started. This is the first part of two articles which aim to provide you with a good foundation of

It Only Gets Better After Practice (Part 2) — Smashing Magazine

Are you a designer wanting to dive in the art of drawing letters but feel overwhelmed with the options on where to start? In this article, Alma Hoffmann shares her journey as a learner and helps you to get started by sharing tips, practical advice, how-to videos and freebies. A little spoiler alert: Practice makes

How To Get Started — Smashing Magazine

As an educator, Alma Hoffmann has learned that one of the most challenging aspects for an aspiring left-hand letterer is to apply everything that a right-handed person is teaching. It is almost like doing mental gymnastics. In this article, she will help you get started with the fundamentals of lettering with the left hand: the

Typographic Hierarchies — Smashing Magazine

In this article, Alma Hoffmann discusses six basic variables to establish a typographic hierarchy, explains how to look at each differently, and in turn, designs pieces by intentionally modifying each variable to create a typographic hierarchy effectively. Simply defined, the concept of typographic hierarchies refers to the visual organization of content in terms of their

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