Laura Busche

How Working Walls Unlock Creative Insight — Smashing Magazine

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Working walls are known by countless names. Underlying them all is a single idea: that physically pinning our sources of inspiration and work in progress can help us to rearrange concepts and unlock breakthrough insights. According to Vyas and his colleagues at the University of Twente, designers integrate these surfaces “artfully” and organize information in […]

Aligning Teams Around A Common Story — Smashing Magazine

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When customers interact with your brand, they’re not aware of what’s going on backstage, and there is no reason they should. All they perceive is the play you’re presenting, the story you’re sharing, and the solution it represents for them. There is only one brand experience. At the end of the day, customers are not tasting

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