Though we have a good understanding of the types of button design rules that universally work, there will be times when you’re surprised by a rogue element that performs well. Like ghost buttons. They aren’t much of a mystery, despite their eerie-sounding name. They’re call-to-action (CTA) buttons for your website, like any other. The key […]
Do you have a hard time throwing away mockups, logos and other content you’ve created for clients? The good news is that you don’t have to see rejected or unused designs as a sign of failure or waste. You can actually repurpose them and give them new life on other projects, for other customers, and
Has Generation Z been part of your discussions with web design clients? If not, then it’s time you factored it in. This next generation wasn’t caught between worlds the way many millennials were, which means they have a whole different set of expectations when it comes to the technology they interact with on a daily
The mobile web is a booming place right now, which means web designers are spending lots of time trying to figure out how to win over this particular class of users. One way not to do that? Dark patterns. While your company may get some superficial and short-term gains in the process, nothing good will
What is it that makes a haunted house feel so disturbing? Is it the fact that it’s been long abandoned? That it’s riddled with dark and twisty hallways? That it simulates danger? Or maybe it’s the low-quality construction that makes people nervous? In this article, Suzanne Scacca is going to take these frightening characteristics and
There was a time when marketers used things like urgency, scarcity and FOMO to drive online shoppers to a sale. But scare tactics can actually hurt a brand’s relationships with customers. By their very nature, we run into similar problems with shipping and inventory alerts. That said, there are ways that web designers can keep
Have you ever looked at the design techniques and elements you use to build mobile apps and evaluated whether or not they’re still useful or relevant? If you haven’t done this in a while (or ever), stop what you’re doing and read this. Today, Suzanne Scacca is going to look at the 5 things mobile
Are you using sticky elements on your mobile website or PWA? If so, take a moment and ask yourself this question: Do you have anything in them besides your logo, hamburger menu or search bar? If that’s not the case, then it’s time to shake things up. Your mobile visitors are primed to take action.
Does the word “influencer” make you cringe? If you’re paying attention to the right ones (i.e. digital influencers), you’ll find that their websites actually have some very valuable lessons for web designers. In this article, Suzanne Scacca will show you some of the tricks they use to establish authority through design. This post is about
The Scrabble GO, Instacart and YouTube mobile apps have recently undergone disruptive redesigns. Were they worth it in the end? Judging by their users’ reactions, the answer to that is “No”. But that doesn’t mean that redesigns or design tweaks are a bad idea after launch. In this article, Suzanne Scacca will take a look
