Suzanne Scacca

The Report — Smashing Magazine

2020 was anything but normal. The world has changed, and so has our role as designers. We never know what the future will bring, but ultimately we shape it, and we can contribute more positive change to the world than we often think we can. Consumers had their lives shaken up and many businesses experienced

Best Practices For E-Commerce UI Design — Smashing Magazine

The goal of e-commerce design is to create interfaces that won’t get in the way of the overall shopping experience. In this post, Suzanne Scacca is going to look at three key parts of a digital store and show you what you can do to design each to help customers more quickly and effortlessly get

How To Design A Brand Logo (With Ease) — Smashing Magazine

Great logo design can do incredible things for the company behind it. Set the tone for the brand. Improve memorability. Help users emotionally connect to the brand. Create consistency between all marketing channels. Set it apart from the competition. But as a web designer, do you know how to tackle the lofty request of logo

What To Do If People Hate Your Brand Mascot — Smashing Magazine

Does your website have a mascot that the audience isn’t responding well to or that outright hates it? Or maybe your new client has brought along a mascot that you’re unsure about? If a mascot’s design or messaging isn’t on point with an audience, there’s no sense in keeping it as is and losing business

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