Humor is an important aspect of life. It has many positive benefits, like reducing stress, increasing psychological well being and increasing tolerance for pain. Humor is integral and inherent to human relationships. You can use humor in your design to create a positive user experience. We want to develop positive relationships with our users — […]
Communication theory is not just an academic exercise. UX practitioners benefit from an understanding of what we know about effective communication. Victor Yocco reviews the components of the Transactional Model of communication, explaining how we might apply this framework to preparing, conducting, and analysing our UX research. You will understand how many UX research best
We must effectively design to gain and hold users’ attention in order to have them use our digital products. In this article, Victor Yocco covers specific tactics with supporting research that are bound to help you design for attention. He also discusses the need to understand why we want to gain users’ attention as well
There’s more to achieving good UX than research and design. We need to effectively communicate our ideas to gain buy-in from key stakeholders. How do we share our findings with diverse audiences in a way that will empower them to make smart UX decisions? How do we generate excitement for improving or enhancing UX? How
This article celebrates the power of introversion in UX research and design, going beyond what has been covered in existing discussions on the topic. Victor Yocco debunks common misconceptions, highlights the unique strengths introverted researchers and designers bring, and offers practical tips for thriving in a field that often seems geared toward extroverts — all
