In order to combine all these elements of Web design together and achieve successful results you must have a clear direction, a direction that will guide each and every aspect of your design towards common goals. You must think strategically. Web design isn’t art. It involves a whole collection of different skills — from copywriting […]

Your website represents your brand. New visitors will form a first impression of your service or product within seconds of arriving at your website, and the visuals, layout and aesthetic will play a large role in shaping that impression. Sure, your website may be very usable and have great content, but it’s the aesthetic that

Color is a major consideration in any Web design. Whether for an individual, small company, or major corporation, color scheme is one of the most significant factors in the overall look and appearance of a website. In some cases, the designer may have the sole discretion in making color choices, but many times a color

Branding experts hit the nail on the head when they say that a winning brand conveys why you are your prospects’ only solution. If you can’t achieve that, you should at least convey why you are your prospects’ best solution. Of course, the same logic applies to your clients. So make a compelling claim about

There he goes, the web designer, stepping up to the counter of an empty McDonald’s at 3 o’clock in the morning. He is scanning the overhead menu, putting a cheeseburger in his mental shopping basket. “Cheezubahga, onegaishimasu,” we hear him say, “with an iced tea.” In the first part of a series on the UX

Brand is an important part of any business. So why do some of us claim we brand businesses, when we fall so short on it’s definition and limit ourselves at logo design? There are many factors that affect a brand and these factors can contribute to a unique and long-lasting brand. We often overlook the

Logo design has been a controversial subject in the design press lately. One branding professional recently claimed that logo design is [not that hard to do and another said that logos are dead while others concurred. Why all the fuss? We live in a Brand Era, where branding is in, and for some, aspiring to

A website is never done. Everyone has worked on a project that changed so much after it launched that they no longer wanted it in their portfolio. One way to help those who take over your projects is to produce a style guide. A website is never done. Everyone has worked on a project that

A strong personal brand is beneficial on many levels. At the core it differentiates the designer, developer, marketer, etc, from the rest of the pack within crowded disciplines. It functions as a self-promotion agent that works for the practitioner 24/7/365 ultimately ensuring this person becomes a magnet for new and interesting work opportunities. A strong

Michael Tuck shows how to add “app”-like icons to your sites for mobile and desktop browser displays. Identify your site with an icon that stands out from the crowd! According to Brandweek, “brands are the express checkout for people living their lives at ever increasing speed.” This article shows you how, and why, to add