Do you feel like finding yourself wanting the latest Apple iWhatever? Thomas Giannattasio dives into what keeps the flame alive and converts our interest in products into love. I remember when we first met. We hit it off instantly, and it didn’t take long before I was in love. I introduced her to my family, […]

Learn about what makes for a good teaser page for your company. According to Sacha G, the perfect teaser page must score high on all four axis of the following: memorability, virality, desirability and data collection. I recently had to design a couple of teaser pages for a client and a personal project, and this

The way you present your product or service is essential to its success — or at least it could be if you know how to do it right. The first impression you make on people is crucial. When selling a product, you want that first impression to be as positive and remarkable as possible. If

It’s impossible, and even counterproductive, to try to predict and codify all potential instances of a brand’s current identity. Better to embrace executional variance in a smart way, by establishing loose parameters that nonetheless can create a familial feel for an otherwise very rich group of brand applications across media and across continents. The practice

Today, Vitaly Friedman will share a useful set, the Simple Icons by Dan Leech. Dan’s set contains 100 PNG icons for popular websites, apps and organisations, all in eleven sizes. Another weekend, and yet another freebie. Today, we are happy to feature a useful icon set, the Simple Icons by Dan Leech. Dan’s set contains

We’re moving away from the functional and technical characteristics of the industrial era, into a time when consumers are making buying decisions based on how they feel about a company and its offer. In a borderless world where people are increasingly doing their research and purchases online,companies that don’t take their branding seriously face imminent demise. Enter

Small companies with newer brands suffer from not yet having established a culture and the difficulty of conveying their inner values in external communication Working so closely with a large enterprise such as Lufthansa can be overwhelming for any small startup. In this article, Josip Budzaki explains how the project with Lufthansa and their way

As logo and brand designers, our work starts long before the first concept sketches, and finishes long after the last perfectly placed pixel. Our work requires so much more than just creative ideas and technical skills — it compels us to be a marketer, strategist, psychologist, salesperson, showman and project manager at the same time. It’s difficult,

What does it take to be a great UX leader? Well, not only do you need to provide clear guidance, but also empower different individuals in your team. A UX leader needs to encompass a wide range of skills. In his final article in this series on user experience design, Christopher Murphy will explore the

When customers interact with your brand, they’re not aware of what’s going on backstage, and there is no reason they should. All they perceive is the play you’re presenting, the story you’re sharing, and the solution it represents for them. There is only one brand experience. At the end of the day, customers are not tasting