Brand illustrations are an adaptable and effective way to build a company’s visual brand. In this article, Yihui Liu outlines her process for developing a strong brand illustration system. Her approach has been refined over 10 years of study and professional experience in China and Europe, and draws examples from her latest work as Lead […]
Does your website have a mascot that the audience isn’t responding well to or that outright hates it? Or maybe your new client has brought along a mascot that you’re unsure about? If a mascot’s design or messaging isn’t on point with an audience, there’s no sense in keeping it as is and losing business
The hype surrounding the metaverse is making many companies and people, including designers, experience FOMO (Fear Of Missing Out). As a designer, you may be tasked with figuring out how your company should approach the metaverse or thinking about designing for the metaverse. In this article, Lyndon Cerejo will discuss a few steps he recommends
In this article, Sasha guides you through crucial processes and factors to achieve a consistent brand presence across platforms. She offers an overview of the entire brand identity process, explores collaboration with UI teams, and provides essential details on the assets required for the successful implementation of a digital brand. It may seem obvious to
Whether digital or physical, designing a customer touchpoint requires an understanding of the essential relationship between the brand and the user experience, which is also known as the brand experience. Yet more importantly, a brand must define the principles around which they intend to build a long-lasting relationship with their customers. This article is a
