A landing page is a standalone webpage created to support a specific marketing campaign or targeting a particular search term. They are where users “land” when they click a link in search results, email or an ad. In this article, Paul Boag will show you how to create a compelling landing page, which involves a […]
The Scrabble GO, Instacart and YouTube mobile apps have recently undergone disruptive redesigns. Were they worth it in the end? Judging by their users’ reactions, the answer to that is “No”. But that doesn’t mean that redesigns or design tweaks are a bad idea after launch. In this article, Suzanne Scacca will take a look
Customer needs should be one of the primary considerations when designing a website or landing page. The era of customer-centric landing pages has dawned. And if your job involves being concerned with metrics like conversion, engagement, and bounce-rates, this is a post that you may want to sit straight up for. In this article, Travis
In some instances, privacy policy, terms of use, and cookie consent pages do have to be ugly. But that doesn’t mean you can’t improve upon how easy they are to read or navigate (which visitors will definitely appreciate). Today, we’re going to look at four ways that web designers can contribute to getting more policy
While QR codes have many uses and can be leveraged at many touch points, they are just one of dozens of technologies that can improve the customer’s journey. Stanislav Khrustalev shares his advice with a list of things to keep in mind when using QR codes for your business. QR codes are a useful technology
Good interface design shows the right things at the right moment. We need to understand when to display a call to action, and how to build a relationship with the user before promting them to act. Imagine a shiny newsletter pop-up. A pop-up makes its splendid appearance on an eCommerce site just as you are
Infinite scroll can be designed well. Best practices and guidelines to improve the UX of infinite scroll with bookmarks, footer reveal and pagination. We’ve all been there. You might have a long-winded list of search results, products, orders or data entries. Of course, you have all kinds of filters and sorting and search already in
Carousels don’t have a good reputation, and rightfully so. They have plenty of accessibility issues, they often exhibit low click-through rates, can be very disruptive when auto-advancing and people frequently scroll past through them. Add to it small progress dots with tiny tap areas, barely visible labels and a bit of parallax, and you have
In UX, we can use navigation queries, evaluation journeys, A-Z index and tap-ahead autocomplete to help users get where they want to be, faster. Let’s find out how. When designing interfaces, we often focus on the usual suspects. How do we design better mega-menus and carousels? How do we support users with better breadcrumbs? How
How difficult can it be to design a bulletproof language selector? It’s not as straightforward as one might think. We need to avoid redirects, decouple our language and country presets, allow for overrides, and use non-modal windows. Let’s dive in! Imagine that you’ve just arrived in Tokyo. Full of impatience and excitement, you are just
