Great logo design can do incredible things for the company behind it. Set the tone for the brand. Improve memorability. Help users emotionally connect to the brand. Create consistency between all marketing channels. Set it apart from the competition. But as a web designer, do you know how to tackle the lofty request of logo […]

In the tenth issue of Inspired Design Decisions, Andy Clarke will explain how Giovanni Pintori — the Italian graphic designer best known for his work with Olivetti — can inspire design for the web with his distinctive use of color and shape. Andy will teach you how to use color to attract attention and then

Emmett McBain was a Black American graphic designer whose work had a remarkable impact on the representation of Black Americans in advertising. He co-founded what became the biggest Black-owned agency in the USA. McBain designed almost 75 record covers by the time he was 24, and in the penultimate of his Inspired Design Decisions series,

After 12 inspiring articles, Andy Clarke draws his Inspired Design Decisions series to a close by explaining how studying the work of Bradbury Thompson — one of the masters of 20th Century graphic — will teach you how to combine graphic and typographical elements with innovative layouts to create stunning designs for the web. In

We’re taught to communicate with words. We write essays, prepare speeches, and take written notes. But words aren’t always the best option for conveying information and ideas. Sometimes the best way to tell stories is through thoughtfully crafted visuals, not long paragraphs of text. Visual storytelling is the process of conveying ideas using things you

Saul Bass is a graphic design legend. Responsible for title sequences in films like North by Northwest and Anatomy of a Murder, as well as a number of iconic posters and brand logos over the years. His work, in the words of Martin Scorsese, “distilled the poetry of the modern, industrialized world.” Film credits, brand logos, posters… Saul