Designing for digital products requires a different mindset than traditional websites. It’s all about continuous adaptation, refining, and iterating as user behavior and needs evolve. Paul Boag reflects on the key differences, including how the frequency of usage impacts your design approach and what you can do about it. In the early days of the […]

You can’t overstate the importance of accessible website design. By the same token, bottom-up philosophies are crucial in modern site-building. A detail-oriented approach makes it easier to serve a more diverse audience along several fronts. Making the most of this opportunity will both extend your reach to new niches and make the web a more

Discover how AI is reshaping web design, boosting productivity in design, coding, UX, and copywriting while amplifying human creativity in a new article by Paul Boag. As I sit down to write this article, I can’t help but marvel at the incredible changes sweeping through our industry. For the first time in my career, I

Design leaders are expected to deliver the impossible. Instead of trying, we need to redefine our role from implementor to enabler. Many design leaders find themselves in an impossible situation. On one side, senior management have read articles trumpeting the incredible ROI of user experience design. McKinsey tells us that design-led companies achieve 56% higher